by Vadim Rizov
In 1962,
Don Draper went to see
La Notte and loved it. He's up on his cinema, and that's no surprise. When someone asked if he'd seen
The Bridge on the River Kwai, he responded, "I've seen everything, and I have the ticket stubs to prove it." Not that Don could assimilate
Antonioni into advertising that quickly. He's much more likely to use
Bye Bye Birdie as a starting point for his work; foreign innovations are, for now (the show's up to 1964), just that. As Kieron Clark
pointed out, "Advertising then did exactly as it does now: it co-opted, re-used and ripped-off cinematic culture, both high and low. As both Don Draper and Matthew Weiner know only too well, the
Mad Men of Madison Avenue ignore the movies at their peril." Right now, Don's viewing choices may not have much to do with his work. Soon, they may have to if he wants to survive the '60s gracefully.

Style-wise, the show's oft-muted colors make the '60s seem more modern than a meticulous recreation: its influences are ahead of the chronological period, even as the characters fight to keep pace with the '60s. As James Wolcott
notes, Don's living in "
Gordon Willis dark" rooms "without
Godfather justification," a man out of time in a way that’s not fashionable yet. Maybe not quite
The Godfather— although Draper brooding in the dark in the fourth season's premiere episode isn't far off either—but visually, Don's ahead of the times, meanwhile struggling to keep up with them.
Continued reading The Antonionian Ennui of Mad Men...
Comments (2)
Comments on this Entry:
(THE FUTURIST! on
Jul 27, 2010 10:54 AM)
With no aforethought of "sucking up" to the writer, but this piece is one the best things Mr. Rizov has written ... at least of the work this reader has seen from Mr. Rizov's output. It perfectly expresses what this reader felt about what little he had seen of the MAD MEN visual sense and could not, himself, articulate.
(Noel Murray on
Jul 28, 2010 5:40 AM)
Keen stuff, Vadim.